Marketing automation,
properly connected.
Your CRM, marketing platform, and messaging tools are only as powerful as the integrations between them. Acuto builds and maintains the data flows, architecture, and operational foundations that make enterprise marketing stacks actually work.
Marketing Automation & Integrations
Technical
Custom Integrations
Anything into or out of your marketing automation platform — built properly. Whether it's a proprietary internal system, a third-party tool with no native connector, or a complex multi-system data flow, we design and build the integration from scratch. API connections, webhooks, event streams, file-based pipelines — whatever the architecture requires.
CRM Integration
Bi-directional sync between your CRM — Salesforce, HubSpot, Dynamics — and your marketing automation platform. Clean data in, clean data out. No silent failures.
Platform & Messaging Connections
Connecting outbound platforms like MessageBird, Twilio, and similar to your automation layer. Triggered sends, inbound reply handling, and unified contact histories.
Automation System Setup
Full implementation and configuration of marketing automation platforms — Marketo, HubSpot, and others — from initial architecture through to launch.
Data Warehousing & Data Lakes
Designing and building the data infrastructure that sits behind your marketing stack — from event pipelines and contact history into a warehouse or lake, through to the reporting and activation layers on top.
Ongoing Operations
Housekeeping, database health, deliverability, and the continuous maintenance that keeps complex marketing stacks performing over time.
Marketing Services
Strategy
ABX Strategy & Implementation
Account-based experience consulting — from strategy through to the technical implementation. Coordinating your marketing, sales, and customer success motions around shared account signals, and building the integration layer that makes it actually work in practice.
Demand Generation
Programme design, campaign architecture, and the operational build behind your demand generation engine. From channel strategy through to nurture flows and lead scoring models.
Operations
Campaign Operations
Hands-on campaign execution and operational support — build, QA, deploy, and performance reporting across your marketing automation platform.
Marketing Analytics
Reporting infrastructure, attribution modelling, and the dashboards that give marketing leadership a clear view of what's working and what isn't.
A specialist area
We have particular depth in Marketo — especially enterprises running portfolios of brands inside a single instance. Multi-workspace architecture, complex lead routing, and the data engineering that underpins it. If you're a large Marketo shop, that's our home ground.
About
I'm Ben Holden — a marketing technology consultant with over twenty years in IT and a specialism in the integration work that most agencies won't touch.
My background is in large organisations with complex stacks: custom integrations between systems that weren't designed to talk to each other, data flows that have to work reliably at scale, and the architectural decisions that make the difference between a marketing platform that performs and one that becomes a liability.
Previously at Adobe, I worked directly on Marketo implementations with key accounts — giving me a depth of platform knowledge that goes well beyond typical consulting engagements.